What Can Article Marketing Do For You?

You can probably guess what article marketing is about, but here is a brief overview. You "the author" write content-rich articles that will reach and be read by many people online. With the internet being used more and more to research products and services, this gives you a chance to capture the attention and interest of potential customers. Not only that, you will have an opportunity to brand yourself as a expert in your field to any one who discovers your articles. And we are just scratching the surface. If you have not been using this strategy in your business, you are missing more than you know. So... how does article marketing work?

Here is a step-by-step guide of the article marketing process that you will follow while creating the articles needed to promote your business. Start with choosing a topic related to your business that you can easily speak freely about, you need a premium quality, informative and 300 minimum word article that will capture your audience. For example, if you are in a health and wellness business, you can write an article that fortifies the importance of taking the proper nutritional supplements. Always write about something related to your niche.

Next you will create your resource box to be placed at the end of your content. You should include a brief summary about you, your business opportunity and a link to your sales page. Remember to brand yourself as an expert! It is this link in the resource box that will create a funnel effect from your articles to your website. This technique has the potential to result in a generous amount of new highly targeted traffic to your site. Now you need to submit what you have written all over the internet. There are tons of article directories that offer free submissions if you are on a budget. But paying for submission to a site is not out of the question if you have money set aside for article marketing. When somebody finds your article listed in one of the many directories and finds it interesting enough to read though to the end, there is your link leading to your sales page or business opportunity.

If done right, your article should hook the reader and leave them wanting to hear more from you. Using article marketing in your business will increase your internet traffic and potential customer base. There is also a chance that your article could get picked up by someone in need of content for their newsletter of ezine, and their readers will see you as and expert and probably visit your link in the resource box. Knowing that article directories are displayed on various websites, and seen by millions of people all over the world, search engines will rank your site and index it much quicker.

This secondary article marketing technique is called back linking. Back links are links to your website on sites, with higher page ranks, that have already established themselves as a relevant source of information. Simply put, you will share instant success with the sites that link back to yours. Getting listed by search engines can be a long and difficult process, often taking months to result in traffic to your site. Even then, you may wait several months and end up with mediocre page rankings. Back linking is a very powerful technique to get instant recognition, in a short period of time, with the least amount of effort.

If writing is not your thing, or you do not have the time, you can hire a ghostwriter to write your articles for you. You can expect to pay anywhere from 5 to 10 dollars for each article. The price will vary based on your niche, the article word count, and the quantity of articles you purchase. Article marketing has many advantages and has become one of the most widely used strategies, by internet marketers, to generate tons of high quality traffic.

Try spending 30 minutes a day, writing a few articles, and see the positive results that article marketing will bring to your site.