Twitter Marketing - Hype or Loophole?

by Pamela Greenaway

Is Twitter marketing all that it is cracked up to be, or is just hype invented to sell you unwanted marketing methods.Is it a valid marketing tool you can exploit to successfully market your business?

I don't know about you, but I was totally bewildered about all the Twitter marketing hype that's out there on the web. Does the Twitter platform really get traffic to your site? Or is it just a bunch of opportunists jumping on the bandwagon to sell you stuff that's utterly useless for your internet, business and marketing needs. Is Twitter really the secret cash marketing machine that will give you quality traffic to your internet or home business? Does it really provide a boot camp for increasing quality traffic?

It seems to me that idea of Twitter was to give a social medium for people to communicate with each other in an efficient manner. The very fact that you can only leave a message of 140 characters maximum encourages the SMS style messaging for people in a hurry, perhaps having just a few times in the day to leave a message to "tweet". Not surprisingly though, I can see how people can be addicted, in that the message has to be short and some people would feel the need to have regular, even an compulsive output of messages to make up for the restricted style of communication so that they feel they are still an effective communicator.

However It seems to me when you scour the Twitter platform its turned into a massive marketing spectacle. When you examine at all the messages it's hard to find an actual personal message to any-one that isn't laced with a marketing URL tacked on. Hoping that some person will get the urge to link to some marketing offer. Then there is the question of building up a following to market to.

It seems the universal advice from Twitter marketing gurus is to virtually lure people in to your following and then ambush them with a lure of a free product to come to a website and hopefully buy something either a product or service. Seems a bit dishonest to me.

However the idea of building up a marketing base to a particular niche, or target audience is not new and has been around for a long time. It's a statistical certainty that the bigger pool of targeted people who may be interested in a particular niche, the more people will buy. The secret of Twitter marketing is to build following of similar interested people that are interested in your particular niche you are selling.In other words a targeted following. It's best to be honest. People aren't stupid. Most aren't going to be fooled by some fancy videos and snazzy graphs about click bank profits or website hits. Any fool must know these can be manipulated.

It's quite simple really. The success in making money with your product or service is really linking people who want to buy a particular product to the source. You will succeed in making money You need to provide good old fashioned quality product and letting people know that want your type of product.

That's the marketing strategy that will not fail. Successful Twitter marketing is really identifying what people want and sourcing a supply for them. If you are selling that supply you will make money with Twitter.

It really is that simple.